Building AI driven workflows for Product Marketing Managers
How we built an AI driver workflow for PMMs in helping them create production ready sales assets in record time.
Overview
QBack stands for Quarterback. Literally quarterbacks for PMMs. In case you are not aware PMMs play a key role in assisting sales team to do sales the right way. Their primary job is to help them with sales assets like deep dives, battlecards, testimonials etc.
One of the core insight behind building this product was that a PMM has to go through lots of data to assimilate everything in an asset which they will then handover to the sales team.
My Role
Solo designer
Team
Me and Two cofounders (Tech and Marketing)
Research
Researching for this project involved going through the founders video calls with the prospects, reading up the design doc shared by them and consolidating all of it in my own doc.
And since, I hadn't really worked with a PMM before, I started lurking around reddit to get a gist of how a PMM thinks and what do that do.
What we did?
We made a workflow driven web app which enables PMMs to create sales assets in record time.
Selected Screens from the App
Competitors Overview
View and manage all your competitors in one place with detailed insights and analysis
Sales Call Management
Manage and analyze sales calls with automated insights and transcription
Competitor Deep Dive
Dive deep into individual competitor analysis with comprehensive data and insights
Impact
Beta Launch Success
We launched the beta version, got 80+ signups on our waitlist.
First Client
Signed our first client as Atlassian.
